Tuesday
May152012

Peapod Creates a Virtual Store Inside Chicago Subway System

Peapod, the United States leading internet grocer, is the first to pilot a virtual grocery store in the US. The store is placed inside one of Chicago's most travelled subway stations, State and Lake, and allows customers to download the Peapod app and scan items off of the virtual shelves in the tunnel.
To find out more, visit PR Newswire
Friday
May112012

Brazilian Retailer Displays Real-Time Facebook 'Like Counter' on Hangers

Brazilian clothing retailer C&A Retail has come up with a solution to a question many women face while shopping –"What will my friends think of this?"

With its new "Fashion Like" campaign, C&A uploaded pictures of its clothing onto Facebook where consumers were asked to tell the retailer which products they loved with a 'like.' With specially programmed electronic hangers in its store, C&A created a 'like counter,' which would tell shoppers how many 'likes' each specific piece of clothing received in real-time.