About The Store


The Store is WPP’s global retail practice.   Our mission is to extend WPP’s extraordinary leadership in an increasingly dynamic retail landscape. As a knowledge hub, we are able to draw insights from WPP’s unparalleled understanding of consumers, retailing, brands and shopper marketing.  Bringing together the collective retail capabilities of one of the world’s largest marketing services groups, The Store facilitates innovative thinking and expertise to support WPP clients.

 The Store advances thought leadership across a range of disciplines and topics including:

-Global Retail Trends and Innovations

-Shifting Shopper Behaviour: The Mobile Shopper

-Multi-Channel Retailing

-Advances in Digital and Technology- enabled Shopping

-The role of Media in Retail

-Format Development

-Sustainability: the role of Retailers and Brands

-Proximity Marketing and Activation


The Store’s expertise extends beyond traditional retail and includes fast food, automotive, hospitality, entertainment, and financial services.

We host WPP events that bring together retailers, brands and leading experts to share and debate opportunities for growth. 

We promote best practice throughout the retail marketing community with presentations, articles, playbooks, and industry sponsored reports.

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