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Friday
Feb152008

New H&M Flagship store in London

On Valentines Day it was more than romance in the air on Regent Street with H&M's new Flagship Store opening. Hundreds of young fashionistas were queuing outside the old Dickens & Jones building to be one of the first 500 customers to receive a 25% discount in the latest store to open on this revamped street.

The inside of the store is modern with an edgy feel. The merchandise were colour blocked in spring 2008 right on trend fashion colours, the bright and vibrant shade of red, blue and yellow. The garments looked really striking when they were teamed up with black in very distinctive areas with a dark grey  background. Wire cages in the middle section were used for displaying key collections of the womenswear range. They have managed to create interesting  sections in this boxed shape store in a very clever way by using height and a variety of different display units mixing apparel with jewellery, sunglasses, bags and footwear. A great way to show ‘The Look’ and to get shoppers like me to buy more…(M&S please take note!).

 

 

 

A light wall at the back of the store which runs from the basement to the first floor creates a design feature.  The escalators are criss cross and takes you up to the first floor where The womens wear range continues and there is also the menswear department with a denim area in the middle of the floor (see pic). 

The music was catchy and cool and I felt like I could have been in a Abercromie and Fitch store but with daylight, which I don't mind at all since I prefer to see what I buy... The staff were more focused to keep the store tidy rather than serving customers, i wasn't offered any help during my hour in the store. Hmmm maybe it is time for some customer servicetraining!

In the basement you will find the kids range, plus sizes and lingerie departments.

This Swedish fashion brand is definitely back on the Fashion high street brand list and that is nothing to do with me being patriotic...

Maria

Reader Comments (3)

I love H&M and I help spread the light about their great clothing. The lighting and the way they have their stores set up is also incredible.

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