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Friday
Oct122012

Gap uses whispering windows to entice customers into stores

Using a new technology that has been recently developed, Gap is now using sound in it's window displays to try and lure customers into their stores'. Though the tactic is only being used in the company's Rome store at this current time, it is already generating a slew of buzz.

As you can see from the video above, this newly developed speaker is attached to a window in Gap's case, which then generates sound vibrations through the glass. The idea is that the wide field of range generated through the glass will not only allow passing consumers to see the visually enticing window displays, but also hear them.

Photo Credit PSFK

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