« Warby Parker Brings New Meaning to Pop Up | Main | Gap uses whispering windows to entice customers into stores »

The Special K Tweet Shop

When you enter a shop, whether it is the grocery store or your favorite clothing retailer, you normally pull out your wallet to pay for the items you plan to purchase. Well, that's not how it works at Kellog's Special K Tweet Shop. When you check out, you pull out your mobile device and pay with a tweet, or two, or three, depending on what you purchase.

The store is the first of its' kind, and was opened in London to celebrate the launch of Special K Cracker Crisps. By creating this innovative shop, Kellogg has not only generated a lot of buzz for the one of a kind idea, but has also generated a great deal of talk over Twitter due to the fact that so many consumers purchased items in the shop.

References (16)

References allow you to track sources for this article, as well as articles that were written in response to this article.

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>