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Monday
Oct222012

Crate & Barrel puts a new spin on their catalogue

When we opened Crate & Barrel's new Holiday 2012 catalogue, this is the first page we turned to. Remind you of anything? How about a Pinterest board, or even the Facebook timeline! The catalogue is drastically different than anything the company has ever released, or really, different than anything ANY retailer in their category has released.

The catalogue is broken down by 'story' such as the above spread of 'Grandpa & Grandson.' The catalogue uses these stories to personalize its brand, and give consumers ideas for gifts, interior decorating, etc. The magazine also brings exclusive content to consumers such as films they can access via links on select spreads.

*Sidenote: Eventually, Crate & Barrel may employ augmented reality as IKEA did in its 2013 catalogue, ousting links altogether and delivering videos via smartphone. 

The catalogue even offers exclusive iTunes downloads such as Crate & Barrel's recommended New Years playlist which is free of charge for consumers. In the holiday catalogue, you can also find free eBook, video, and recipe downloads.

The pages of Crate & Barrel's catalogue bring innovation and disruption to the brands' overall image. View the digital version here

 

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