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Friday
Oct262012

Westfield announces 'Westfield Labs,' a digital-centric research-and-development incubator

When malls first came to be, we didn't have cell phones, there was no internet, and it was impossible to pay by tapping your credit card on a bumper...in fact, there were no credit cards.

Today, things have drastically changed, and consumers have the world at their fingertips..literally. In the age of the smartphone, consumers are able to access just about anything, totally changing the world as we know it. Retailers haven't quite figured out how to cope with these changes or how it is possible to merge their online and offline shops. However, some are trying to figure it out.

Westfield, one of the world's oldest and largest mall companies, is one of the many attempting to figure out what it means merge both spaces into one.

The company has launched 'Westfield Labs,' a futuristic mall where consumers are welcomed to try some of the new innovations that Westfield and its retail cohorts are testing out. The subjects: San Francisco shoppers. It will be interesting to see what the company comes up with, although one interesting thing we did find is a new take on a mall kiosk, created by Nintendo, pictured above. Here consumers can come and take a break from shopping to play some Wii, and as Nintendo likely hopes, make one last purchase before they call it a day.

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