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Speaker Spotlight: Guillermo D'Andrea

Register now to hear Guillermo at the WPP Global Retail Forum as he discusses the intense format convergence and the rise of small stores and the challenge of managing margins through it all.  

Dr. D'andrea is Professor of Business Administration at IAE Business School in Buenos Aires, and has been a visiting professor at several B-Schools in Europe and the United States.  An expert in marketing and retailing, he led the Coca-Cola Retailing Research Council Latin America for ten years.

He has authored numerous books covering topics on Marketing, Retailing, Services, and Innovation in Latin America.  He is a frequent contributor to international publications including Harvard Business Review.  Guillermo also collaborated with Dave Marcotte (Kantar Retail) and Gwen Morrison (WPP's The Store) on an article for Harvard Business Review titled Let Emerging Market Customers Be Your Teachers (December 2010)

Guillermo recently presented the latest trends impacting the retail market in Latin America at Seminarium International in Santiago, Chile and will speaking at various conferences the first quarter of 2013 in Latin America.  

For more information and to register, please visit Regonline or contact Melinda Myhre at mmyhre@wpp.com.

*Please note this event is open to WPP Companies, Clients and Guests.

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