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Ben & Jerry's Gets Fans Involved in its Latest Ad Campaign

Ben & Jerry's has asked fans to express the essence of 'euphoria' through a photographic upload to Instagram with the tag #captureeuphoria. The very best photographs are currently being selected and used for the company's worldwide ad campaign. Some of the photo's have already been selected and used on the back of magazines, transit ads, and digital media. 

What's more, the company also gives the uploader recognition for their photo skills and posts their selected photograph all over the neighborhood, making that uploader either a celebrity, or a little embarrased!

Take a look at the below video to see Ben & Jerry's campaign in action:


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