The inaugural international presentation of the BrandZ Top 50 Most Valuable Chinese Brands with a distinguished lecture and discussion at Cambridge Judge Business School’s Centre for International Business and Management (CIBAM).
The joint CIBAM and WPP event addressed the challenges and opportunities presented by the BRIC markets, with a particular focus on China in light of the launch of the BrandZ Top 50 Chinese Brands ranking.
Professor Noreena Hertz, Professor of Globalisation, Sustainability and Finance, Duisenberg School of Finance and Rotterdam School of Management, Erasmus University & Fellow, Judge Business School
Professor Ajit Singh, Emeritus Professor of Economics, University of Cambridge
Mr Kirill Slavin, Director, Slavin & Associates
Professor Suma Athreye, Professor of International Strategy, Director, Centre for International Business and Strategy in Emerging Markets, Brunel Business School