The inaugural international presentation of the BrandZ Top 50 Most Valuable Chinese Brands with a distinguished lecture and discussion at Cambridge Judge Business School’s Centre for International Business and Management (CIBAM).

The joint CIBAM and WPP event addressed the challenges and opportunities presented by the BRIC markets, with a particular focus on China in light of the launch of the BrandZ Top 50 Chinese Brands ranking.


Welcoming address
Dr Christos Pitelis, Director, CIBAM  
WPP introduction
Mr David Roth, CEO, EMEA and Asia, The Store - WPP  
Dragons at the door: how Chinese companies are reshaping global competition
Prof. Peter Williamson, Professor of International Management, Cambridge Judge Business School  
Panel on BRICs
Chair:
Professor Noreena Hertz, Professor of Globalisation, Sustainability and Finance, Duisenberg School of Finance and Rotterdam School of Management, Erasmus University & Fellow, Judge Business School

Panelists:
Professor Ajit Singh, Emeritus Professor of Economics, University of Cambridge

Mr Kirill Slavin, Director, Slavin & Associates  

Professor Suma Athreye, Professor of International Strategy, Director, Centre for International Business and Strategy in Emerging Markets, Brunel Business School  

The challenge of building and protecting brand equity in emerging markets
Mr Will Galgey, Group Account Director, Millward Brown China  
BrandZ Top 50 Most Valuable Chinese Brands
Ms Doreen Wang, Group Account Director, Millward Brown China  
Discussion
Mr Jonathan Garner, Chief Asian and Emerging Market Equity Strategist, Morgan Stanley, Hong Kong  
Closing remarks
Prof. Noreena Hertz, Professor of Globalisation, Sustainability and Finance, Duisenberg School of Finance and Rotterdam School of Management, Erasmus University & Fellow, Judge Business School  

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