BrandZ Most Valuable Chinese Brands
The Report The Brands Interviews The Competition Event Photos


To download the report
Click on the links below to get your copy of the report.
  English
  Chinese

The Top 50 Brands  
Click on the video links below to view a short video on each of the top 50 Chinese brands and to find out more about what has made them one of the top brands in China. The countdown video gives a run-down of those companies which succeeded in making it into the top 50.
 
The Top 50 Most Valuable Chinese Brands countdown
 

 
 
1. China Mobile Telecommunications Operator
2. ICBC Financial institution
3. Construction Bank of China Financial institution
4. Bank of China Financial institution
5. Agricultural Bank of China Financial institution
6. Baidu Search Engine
7. China Life Insurance Provider
8. Sinopec Oil & Gas Producer and Distributor
9. Petrochina Oil & Gas Producer and Distributor
10. TencentQQ Internet Service Portal
11. China Telecom Telecommunications Operator
12. Pingan Insurance
13. Maotai Alcohol
14. China Merchant's Bank Financial institution
15. China Unicom Telecommunications Operator
16. Air China Airline
17. Wu Liang Ye Liquor Producer
18. Mengniu Dairy manufacturer & distributor
19. CPIC Insurance Provider
20. Zhang Yu Wine Producer & Retailer
21. Suning Consumer Electronics Retailer
22. Yili Dairy manufacturer & distributor
23. Lenovo Computer Hardware Manufacturer
24. China Eastern Airline
25. Sina.com Web Portal
26. Yunnan Baiyao Herbal Remedy Producer
27. Gree Air conditioning Manufacturer and Retailer
28. China Southern Airlines Airline
29. Haier Household Appliance Manufacturer
30. Metersbonwe Casual Wear Producer And Retailer
31. Midea Household Appliance Manufacturer
32. Shuanghui Dairy manufacturer & distributor
33. Gome Consumer Electronics Retailer
34. Tsingtao Beer Producer
35. Renren Internet Service Portal
36. Tong Ren Tang Herbal Remedy Producer
37. Li Ning Sportswear Manufacturer
38. Hua Xia Bank Financial institution
39. Snow Beer Producer
40. Ctrip.com e-Commerce
41. An Ta Sportswear Manufacturer
42. Yanjing Beer Producer
43. Bright Dairy manufacturer & distributor
44. 999 Pharmaceutical Manufacturer
45. Septwolves Apparel
46. Hainan Airlines Airline
47. Fulinmen Cooking Oil and Rice Producer
48. BYD Car Manufacturer
49. Sohu.com News, Information and Search
50. 361 Sportswear Manufacturer

Videotaped Interviews with Senior Executives of Top 50 Brands
Below are some interviews conducted with senior executives of some of the top brands

Xie Taifeng, Head of Brand and Service Management Dept., Industrial and Commercial Band of China  
Richard Sheng, Spokesman, Head of Branding & CC. Dept., Ping An Group  
Zhao Yuanhua, Vice-President, Inner Mongolia Mengniu Dairy (Group) Co., Ltd.  
Shaoxiong Zhou, CEO, Septwolves  
Chen Ming, Chairman Of The Board, Hainan Airlines Company Limited  
Chen Gang, GM, COFCO Food Sales & Distribution Co., Ltd.  

The Competition

Here are the answers and the name of the winner of the competition to win the iPad2.
  1. The total value of the BrandZ Top 50 Most Valuable Chinese Brands 2012 is US $325 billion.
  2. Six newcomer brands entered the Top 50 in 2012; China Eastern Airlines, RenRen, Ctrip, Septwolves, Hainan Airlines and Sohu.
  3. Of the brands that also appeared in the 2011 study, it is Sina which moved up the most number of spots in the ranking in the 2012 study.
The winner of the competition is David Xiao of Young & Rubicam.

Photos from the Event