The BrandZ Top 50 Most Valuable Chinese Brands demonstrates the Chinese market knowledge that uniquely qualifies WPP, through our operating companies, to serve the full spectrum of client communication needs from insight to activation, including research, advertising, marketing, digital communications planning and media, PR, shopper marketing and retail.
David Roth interviews John O'Keeffe, WPP's worldwide creative director, about this year's Cannes Creative Festival Award where WPP was named the Holding Company of the Year.
Clients turn to WPP for answers. But mostly, our unparalleled retail research, insight, communication resources, digital and ecommerce skills enable us to ask the right questions.In a rapidly changing world, asking the right questions often produces tomorrow's answers.
CIBAM (the Centre for International Business & Management at Cambridge Judge Business School) and WPP held a 'Distinguished Lecture and Panel' on 'China and the Rise of the BRICs' which brought together leading academics, businessmen and women, and analysts to discuss the strengths and weaknesses of the emerging economies, Brazil, Russia, India and China.