China will soon become a frenzy of activity with ‘Golden Week’ shoppers seeking the best deals as the inexorable rise of the middle classes drives sales of a multitude of consumer goods.
To help navigate the most important sales periods in China, we created this groundbreaking study that launched today. Called "The Chinese Golden Weeks In Fast Growth Cities," it’s produced by a team of WPP companies.
It breaks new ground in several ways:
Please download a free copy of the full study and watch the overview video by visiting : www.brandz.com/goldenweeks
The study illustrates why the combined expertise of WPP companies is such a powerful proposition. I hope you'll share the study with your colleagues, clients and social networks.