Retailing In Emergent Markets
Strategic Foundations & Best Practices

BrandZ 2011

The Store WPP

The BrandZ Top 100 Most Valuable Global Brands surpassed $2 trillion for the first time.

Since the ranking was first published in 2006, the brand value of the Top 100 has grown by a massive 40p ercent. For the full rankings and analysis, download the free complete report.

The Coca-Cola Retailing Research Council

Based on rigorous research into leading retailers in six emergent country markets in Asia, Eastern Europe, Latin America and South Africa, this report examines the dynamics and subtleties of each market and then “connects the dots” to form an original global perspective and yield useful insights.

Retailing in the Recession
Playbook #2

The Store, WPP
Consumers are spending again. But they're buying less. This change in purchasing behaviour is long-term and will have transforming impact on retailers, suppliers, media and brands. These market dynamics are explored in Playbook 2: The Sky Did Not Fall, a new report about retailing in the recession. Published by The Store - WPP, WPP's global retail practice, it draws on WPP's unparalleled knowledge of consumers, retailing, brand and shopper marketing worldwide.